Social Media Strategy
Social Media Strategy
The Blueprint to Connect
The digital landscape is evolving and so must the way brands market themselves. As true media enthusiasts and strategists, we fully understand how to assess, develop, implement, and execute a digital marketing solution by utilizing social media channels that complement your brand’s message. By fully integrating social media into your marketing mix, we are able to establish a commanding online presence, increase exposure, and build priceless (and quantifiable) brand value.
80% of users claim because of Social Media, they're willing to try new things
72% of users claim because of Social Media, they want to tell their friends about an experience
81% of users claim because of Social Media, they were influence by their friends' experiences
78% of users claim that companies posts directly influence their decision
Turnkey Solutions Maximizing Your Brand’s Potential
Establish your Brand’s Business Profile— In today’s digital world, it’s extremely important that you deliver a clear and consistent brand message across all online channels.
- Whether it’s working within your existing branding or completely redeveloping it, our goal is to properly present your company in the digital realm.
Assess your existing marketing mix / Situation & Competitive analysis—This is the foundation upon which we develop your social strategy.
- Gain a firm understanding as to where you company stands in relation to your competition.
- Ultimately aids in defining your brand’s position in the digital landscape.
Develop and implement a Social Strategy—We develop, implement, and execute an objective-oriented, customized social marketing strategy tailored for your target market.
- Conversations are happening online every day about the very subjects that your business specializes in.
- The goal is to engage those conversations to increase brand presence and awareness.
- Connect with your target market by answering questions and concerns (education) while fueling the decision that drives action and sales.
- Devise and implement a social media strategy to take advantage of the opportunity to saturate the market with brand presence, awareness, and expertise.
Develop and implement a Review Plan—Actively monitoring and addressing the conversations that are happening about your brand is a major component of reputation management.
- Every day conversations are happening about your brand. Properly managing those conversations whether they’re B2C or B2B is necessary.
- Develop, implement, and execute a plan to properly handle positive and perhaps negative conversations.
Content development—At the core of any social strategy is professional and well-developed content.
- Let our photographers and videographers create the content that perfectly complements your brand while gaining you the exposure you deserve.
Assess, Analyze, Redevelop, Execute—Social change occurs daily.
- To make sure your strategy delivers, it’s important for it to be well formed, yet dynamic.
- Situational analysis tells us what’s working, what’s not, and how to move forward.
- By implementing a plan that’s developed around “now,” we’re able to provide quantifiable results that deliver.